Arwa Water

THERE'S MORE TO WELL-BEING WITH Arwa.

OVERVIEW

In the Middle East, bottled water is as commonplace as the air we breath. It's not a luxury but an essential.

Bottled water manufacturers offered little in terms of "healthy" water, often changing its properties in the desalination process. Coca-Cola approached us to raise about Arwa, a low sodium water that's better for your overall health.

We created two spots, the first highlighting the importance of family and looking after one another and the other focusing on the independent everyday heroes that deserve the best for their well-being.


 

ROLE
Copywriter

CREATIVE DIRECTOR
Ramzi Moutran ECD
James Bisset CD

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© 2021 CONRAD THERON
Don’t steal my shit.