Volkswagen
Auto Hold

KNOW WHEN TO HOLD IT with Volkswagen.

OVERVIEW
Volkswagen’s Auto Hold function stops your car from rolling downhill. But people don’t realise how useful this function actually is. So we decided to demonstrate the feature by having a bit of fun with it.

Using trending social videos, we were able to capture the power of 'holding it'.

ROLE
Concept/Copywriting

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© 2021 CONRAD THERON
Don’t steal my shit.