Clubs Creative Direction
THE ROAD TO THE WORLD CUP BEGINS HERE WITH adidas clubs.
OVERVIEW
With the World Cup around the corner, adidas wanted to make a statement when launching their partner clubs' newest home and away strips.
It started by creating a unifying graphic concept that fuses the apparel design with a graphic story. These stories came from a deeper introspection of the club's history or DNA.
We then went on to direct multiple photoshoots, working with some of the industries freshest talents.
ROLE
Concept / Copywriter
CREATIVE DIRECTION
Ian Hutchison
Guilherme Foerster
Luis Callegari
Josh Illiah
Bayern Munich
Manchester United
Ajax Amsterdam
Feyenoord
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© 2024 Conrad Theron
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