Clubs Creative Direction

THE ROAD TO THE WORLD CUP BEGINS HERE WITH adidas clubs.

OVERVIEW

With the World Cup around the corner, adidas wanted to make a statement when launching their partner clubs' newest home and away strips. 

It started by creating a unifying graphic concept that fuses the apparel design with a graphic story. These stories came from a deeper introspection of the club's history or DNA.

We then went on to direct multiple photoshoots, working with some of the industries freshest talents.

ROLE
Concept / Copywriter

CREATIVE DIRECTION
Ian Hutchison
Guilherme Foerster
Luis Callegari
Josh Illiah

Bayern Munich

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Manchester United

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Ajax Amsterdam

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Feyenoord

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