Dubai Tourism

DISCOVER ALL THAT'S POSSIBLE IN DUBAI WITH Dubai Tourism.

OVERVIEW
To say that Dubai is a unique destination is an understatement. We worked closely with the Dubai Tourism Council to create a campaign to show the diversity of the experiences to be enjoyed in the Emirate.

Our print campaign consisted of 27 master ads, featuring multiple nationalities. In order to emphasise the range activities that you can do in Dubai, we shot 2 scenarios with the same cast in exactly the same position and made a tiled composition from the overlaid image.

ROLE
Concept / Copywriter

CREATIVE TEAM
Dylan Kidson
Gary Rolf
Nour Deeb

PRODUCTION
Magnet
 
PRESS
Aired globally, Emirates

Initial sketches

kite surfing x sand boarding

dubai beach x ski dubai

art gallery in dubai x falconry in desert

dubai fountains x dubai beach

salt food trailer x al mahara, burj al arab

bike race in dubai x dubai world cup

dubai souk x dubai mall

dubai ice rink x dubai skate park

TVC
The TVC which was aired globally as well as on Emirates airlines was also designed to show the city's culture, from historical gems to modern adrenaline pumping jumps, slides and rides.