Dubai Tourism
Discover all that's possible in Dubai with Dubai Tourism.
OVERVIEW
To say that Dubai is a unique destination is an understatement. We worked closely with the Dubai Tourism Council to create a campaign to show the diversity of the experiences to be enjoyed in the Emirate.
Our print campaign consisted of 27 master ads, featuring multiple nationalities. In order to emphasise the range activities that you can do in Dubai, we shot 2 scenarios with the same cast in exactly the same position and made a tiled composition from the overlaid image.
ROLE
Concept / Copywriter
CREATIVE TEAM
Dylan Kidson
Gary Rolf
Nour Deeb
PRODUCTION
Magnet
PRESS
Aired globally, Emirates
Initial sketches
kite surfing x sand boarding
dubai beach x ski dubai
art gallery in dubai x falconry in desert
dubai fountains x dubai beach
salt food trailer x al mahara, burj al arab
bike race in dubai x dubai world cup
dubai souk x dubai mall
dubai ice rink x dubai skate park
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