Doctors without borders

FINDING A CURE FOR PREJUDICE WITH Doctors Without Borders.

OVERVIEW
Médecins Sans Frontières (MSF), often rendered in English as Doctors Without Borders, put out a call to young Middle East and African creatives to create an arresting print series that highlights various humanitarian crisis' happening today.

Armed with a pencil and paper, we got to work. From concept to execution was 22 hours. A nail-biting, hair-splitting time that saw myself and talented creative partner, Maram Ashour, win the hearts of MSF and secure our spot at the Cannes Lions Festival and the title of the best creative duo in the MENA region that year. 

ROLE
Concept / Copywriter

ART DIRECTION
Maram Ashour 

Memac Ogilvy Ad 2 – GOLD
Memac Ogilvy Ad 1

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