The Journey
Going virtual to virtually redefine
a sell-in experience for adidas.
OVERVIEW
It's the year 2021, the pandemic has brought the world to its knees and travel constrictions are the new normal. In less than 365 days, the world's most prestigious sporting event is going live to 1.5 billion viewers – it's time for the FIFA World Cup.
Adidas needed to reach their key buyers from all around the globe to showcase its World Cup products. An impossible feat given that business as usual was now unusual. So, we decided to take to the 150 dealers and around 1,500 buyers worldwide through a impressive digital experience.
Within a central, virtual sell-in event, introduced adidas' World Cup collection. After a brand movie, the VR experience unveils various products, including the official World Cup ball as well as various footwear, jerseys and more.
ROLE
Associate Creative Director / Creative Direction
CREATIVE DIRECTION
Markus Sablatnik
- Lead creative Liganova
Jeremy Hofmeister Mac Lynn - Lead creative Waltz Binaire
VIRTUAL REALITY
Artificial Rome
PRODUCER
Waltz Binaire
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© 2024 Conrad Theron
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