Juventus

TURNING A KIT LAUNCH INTO A CULTURE SHIFT WITH Juventus.

OVERVIEW
Juve is one of Italy's oldest football darlings. The iconic black and white striped club is often referred to as La Vecchia Signora (the Old Lady). Still, in the wake of new ownership, the club wanted to sidestep the old formalities and instil a fresher, more youthful culture.

The thing is, Juve has a rich and bold history, and for their 2018 home kit unveiling, we wanted to pay homage to the clubs past. Through a concept of dichotomy, we were able to capture the DNA and stories of the club in our creative direction and executions.


ROLE
Copywriter

DESIGN/ART DIRECTION
Josh Illiah
Guilherme Heise Foerster
Ian Hutchison
Luis Callegari​​​​​​​

PRODUCTION
Die Zwei
Adidas Global Markets

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