Volkswagen Stability Control
DEMONSTRATING A NIFTY BIT OF CAR TECH WITH Volkswagen.
Consumers in the Middle East
were unaware of the Electronic Stabilisation Program (ESP) which comes standard in a Volkswagen. We needed a fresh way of getting this fact across. Digitally.
The challenge was to program a digital ad, that’s not too big in size, yet interactive, visually intriguing and fun. We chose to limit the creative to two key objects crucial to our message: a car and a road. And let the way we use them create an experience.
The ad drew the attention of 700,000 people who interacted with it. While we didn’t have budget to track awareness levels, we achieved an impressive 2% click-through rate.
Ramzi Moutran ECD
Sascha Kuntze CD
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